I am a newbie to link building and SEO, I have few (simple, maybe stupid) questions. Appreciate your help. Thanks.
1. Understand organic keywords are the terms searched by user in Google, is it really important to use these keywords as anchor text even the web page has already done on-page seo?
2. If I use a keyword as anchor text in the backlink, but this keyword does not appear in the landing page, will Google treat this keyword as an organic keyword to the webpage? If…